It pulls information — greater than a terabyte of information every day — from the Oracle database into high-performance Netezza information warehouse devices that piece and dice users into behavioral and demographic “buckets.”

It pulls information — greater than a terabyte of information every day — from the Oracle database into high-performance Netezza information warehouse devices that piece and dice users into behavioral and demographic “buckets.”

“We use Netezza to do a great deal of offline calculations to try and comprehend habits and company intelligence about individual behavior,” describes Essas.

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